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  1. #Caption this movie
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Possibly because of the shitload of visual content that is being catapulted online every second. It has become nearly impossible to stand out with videos or photography. The power of words has again become more evident. Whereas the caption section was long used as a place to put unrelated song lyrics or annoyingly generic hashtags, it has now become a place to strengthen the persona, feeling, message or whatever you are trying to display on the medium. They have to give you the feeling you’re in a romantic novel (Rise), make you feel warm (Slumber), or nostalgic (Toaster) or mysterious (Sutro). Our beloved Valencia filter is now applied to the words in the caption. I want to read the words that caught your feelings at that moment. You can call me sentimental - because I am. I am not interested in yet another beach or polaroid-in-a-picture. I’m not talking about video - it’s the captions that are gaining importance all over. Instagram is not about the pictures anymore. When I got specific requests to ONLY be responsible for the captions, and when I re-evaluated my own Instagram use ( I usually only do that for Tinder), I realized something changed for me too. I now have several excel sheets filled with short copy (with a lot of puns and alliterations), meant to accompany pictures and videos on their journey into the algorithms. New clients that came up all got the same response: I will do your social media, but not the pictures. I did, however, say farewell to Photoshop and all stock photo websites I had bookmarked: I wasn’t making the world a prettier place with what I made. Cutting the crap, keeping the copyīecoming a freelance copywriter, I quickly learned that I could not entirely say goodbye to social media. My beloved colleagues knew that I was critical of their grammar and preferred making the captions over the visuals, so we often traded. I also had to write the captions that went with my posts, preferably in the tone of voice of the company - even though that was guesswork: I wrote for 75 accounts at the same time in my peak. But, social media was booming, and we were going to war with a shitload of content and clueless millennials.

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I ‘’made’’ visuals and videos, although I have zero sense for design and to be brutally honest: I used Windows Movie Maker. I have worked for a social media agency for almost two years.

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If ! distinction was long clear, Twitter was for text, 140 characters full of wisdom and wit, Facebook was for any kind of bullshit your aunt wants to share, and Instagram was for anything you could put a Valencia filter over to make it look pretty. alignment = popString(warning:"-align requires a value").

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Suppose I want to put the Gettysburg Address as a caption below a photo of the Lincoln Memorial. It can add borders, and it can resize the image proportionally, outputting it as PDF, JPG, PNG, or TIFF. The script can add a caption above or below (the default) an image, or layer it over an image. I wrote it in Swift because that’s the easiest way to access the image manipulation libraries built in to macOS. It attempts useful defaults for everything it can, and provides command line switches for those defaults that are either difficult (or dangerous) for a computer to guess or that might need to occasionally deviate from the most likely guess. Today’s script, caption (Zip file, 6.0 KB), takes an image and adds a caption to it. That I find things more fascinating when I can manipulate them on the command line than I do playing around with a mouse and menus may be one of the tells that make a weekend scripter. Many of the image manipulation tasks I do, I do almost but not quite the same thing every time it’s mind-numbingly dull in a GUI app such as GIMP or Inkscape to add a caption, for example, to the bottom or top of an image. Even when the purpose is to produce a low-quality, retro image, as that script does. The ability to easily manipulate images at high quality is one of the great features of scripting on macOS. One of the coolest scripts in 42 Astoundingly Useful Scripts and Automations for the Macintosh takes an image and creates ASCII art from the image.












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